Selected work
Meridian Outfitters
A 30-year-old outdoor retailer had lost relevance with the customer driving category growth. We rebuilt the narrative around craft, not nostalgia.
Challenge: Meridian's brand read as dated to buyers under 40, despite product quality that outpaced younger competitors.
Result: Repositioning drove a 34% lift in under-40 customer acquisition within two quarters of relaunch.
North & Vine
North & Vine needed a brand story sharp enough to anchor an institutional raise. We built the positioning investors and customers repeated back verbatim.
Challenge: Founders had a strong product but a narrative that shifted with every pitch, confusing early investor conversations.
Result: Closed a $6.2M Series A within four months of engagement, citing brand clarity as a differentiator.
Harlow Hospitality Group
Eleven independently branded properties, one ownership group, zero shared story. We built a house-of-brands architecture that let each property keep its identity.
Challenge: Fragmented branding made cross-property marketing and group-level partnerships nearly impossible to execute.
Result: Group-level partnership revenue grew 22% year-over-year following the new brand architecture.
Arden Supply Co.
A new B2B supply brand needed a name, voice, and identity system before a single sales call could happen. We delivered all three in six weeks.
Challenge: Founders were bootstrapped and needed a credible brand fast enough to support an already-scheduled trade show launch.
Result: Launched on schedule; the brand identity was cited by 3 of the first 10 accounts closed as a reason for trust.